iddy talks about getting the key to New York City, what it’s like being a billionaire, putting his heart into his music, “The Love Album: Off the Grid,” changing his middle name to “Love,” a rumor about Jada and Will Smith, tripping on psychedelic toad venom, being in communication with God, his concerts, and being told he can’t dress up like The Joker for Halloween.

After Diddy filled a lawsuits on Diageo. They finance other blacks to destroy Diddy reputation. Wich was his biggest assets to promote those Brand. Now Diddy have no pressure point because they made him a paria in the Black community.

He was merely an influencer with the company - a front man. He was allegedly fighting Diago to control the $15 million budget. And companies purchase competing entities all the time - either to get rid of the competition, grow an up and coming brand or to snag a deal on a lesser brand to turn it around or fold into their existing company.

Diddy's Diageo Fight" delves into the remarkable journey of how Diddy turned Ciroc's fortunes around, transforming it from a brand with a $40M annual loss to one that earns $400M each year. Yet, amidst this massive success, a significant point of contention arises: Diddy's lack of ownership in the brand. Dive into the story behind the numbers and discover the business intricacies that even industry giants face.

He signed a multi million dollar marketing deal for Ciroc & not his tequila. He promoted Ciroc and not his tequila now if diageo owns a majority of his tequila line they can do like diddy does some of his artist and shelf it.

Diddy SETTLES Lawsuit With Ciroc & Deleon...NO Longer Associated With The Brands!(Details Inside)

Gene Deal: Diddy Is Getting Sued Cuz He Upset Powerful People: He’s Not In The Boy’s Club Anymore

companies are starting to shy away from allowing one sole celebrity to be the face of the product. Diddy’s brand was unfortunately tied to Ciroc a little too tightly for DeLeon to be taken seriously & compete. He’s mad that his DeLeon product didn’t transcend to mainstream but didn’t even invest in it?

Diddy pays homage to Sinatra in the new TV ad for Ciroc Premium Vodka, "The Art of Celebration." Shot in black and white at one of Sinatras former California homes, while Sinatra's "Come Fly with Me" plays throughout.

A 2016 surveillance video obtained exclusively by CNN shows Sean “Diddy” Combs grab, shove, drag and kick his then-girlfriend Cassie Ventura during an altercation that matches allegations in a now-settled federal lawsuit filed by Ventura in November. The footage, compiled from multiple camera angles dated March 5, 2016, appears to show the rapper, producer and business mogul during an incident that, according to Ventura’s complaint, occurred at the now-closed InterContinental Hotel in Century City, Los Angeles. CNN verified the location based on publicly available photos of the former hotel’s interior.

Y’all, Jaguar Wright just confirmed all our worst fears about Justin Bieber. In a recent interview with Storm Monroe, Jaguar spilled all the tea about how Diddy didn’t stop at using Justin for his own pleasure. He allegedly also passed him off to his friends and allowed them to have their way with the poor young Justin. Justin Bieber has also been trending these last few weeks after the raid on Diddy’s homes, and many disturbing videos of him have been circulating on the internet. It has led to new conversations surrounding Diddy’s weird relationship with Justin. What’s worse is that, according to Jaguar, Diddy has done the same thing to many other up-and-coming male artists in the industry, including Meek Mill. Now, Meek Mill went into a frenzy on Twitter a couple of weeks ago, trying to prove he wasn’t Diddy’s boy toy. But it seems like the rumors were true after all. So, did Diddy really pass Justin around in the industry? And just how many other young men did he do the same thing to?

Watch Diddy teach Justin Bieber how to swag walk!